Project Brief:
Conceptualize a disruptive book review system using design tools and systems
<<< The Process >>>
The process was curated by our professor. Dr. Proulx taught us 3 different design thinking models which we used to come to a disruptive conclusion.
1. Double Diamond
Below is an illustration of the double diamonds. It is more or less an analysis of the timeline of the design process. This is what we used to refer to when looking at where we were along the design process.
We would expand and ideate heavily and contract our ideas into the strongest ones.
2. Divergent Scenarios
This tool is an example of expanding ideas and ideating
We created charts to constrain our ideas, then plugged and played them into different axis to come up with creative ideas.
In my project specifically, we used this to come up with the concept for Negative Nancy, which was to explore the effect of bad ideas.
3. Differential Moral Framing
Differential moral framings are the archetypes of ideas. They are complex, but essentially we took our concept and played with it in each of the individual framings.
Below is each of the moral framings, they are referred to as "worlds".
Design statement + supporting principles
How we came to decide on highlighting bad reviews
Negative Nancy is a book review system that works by publicizing bad reviews. A user will leave a bad review, Negative Nancy will then curate which review gets public attention.
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